Development, more development, and even more development was the focus today as we heard two presentations and finished up the final details on app development and promotion. We began the morning with a presentation on “Marketplace and Monetization” by Brian Hoskins (Director, Strategic and Emerging Business Team, Microsoft).  Following a lunch break, we reconvened for an afternoon session. The presentation, “PR and Marketing Plans” was led by Minna Pinola (SEK) and Tarja Jernstrom (Microsoft Oy). Participants spent the rest of the afternoon and well into the evening putting the finishing touches on their apps and preparing a short presentation.

Happy developers

Tomorrow will bring the highly anticipated “Demo Day.” The startups will each present or demo their app to a panel of the judges. And, with members of the Finnish press attending, each startup will get extra exposure. The judging panel will consist of:

Brian Hoskins, Director, Strategic & Emerging Business Team, Microsoft

Tom Halabi, Business Development Manager, Microsoft

Ville Heijari, Bird Whisperer, Rovio

Mikael Stendahl, Manager, Ecosystem & Developer Experience, Nokia

And, find out what Star Arcade, one of the MAW Helsinki startups, is working on this week:


Make sure to check back tomorrow to find out the results of the “Demo Day” and stay connected with MAW through Twitter.